Putting Copilot in the NFL Huddle: On-Field Playcalling Assistant

What if the smartest coach on the field wasn’t human?? Microsoft is testing exactly that, bringing Copilot AI into the NFL huddle. NFL Surface tablets are about to get an upgrade. Teams are using Copilot to analyze years of plays and results in seconds. They are using filters by down and distance, and then getting suggest for the best call for in the moment. Coaches still lead, but using data in sports is the norm now, using real time dynamic stats. AI is becoming the silent strategist, surfacing insights instantly so teams can act with facts. It is the same in business. Leaders are under constant pressure to make quick and high stakes decisions. Just like an NFL coach, executives rely on experience and instinct. Copilot can crunch the data, spot patterns, and recommend the smartest move. That might mean forecasting sales, reallocating budgets, or drafting the right message to customers. The playbook is changing. On the field and in the office, Copilot is not replacing decision makers. It is becoming the trusted partner that helps them win. Tags/Labels: Microsoft Copilot, NFL, AI in Sports, AI in Business, Decision Making

From Google Rankings to AI Citations: The Next Search Shift

AI models do more than generate answers. They sometimes cite the sources they rely on. A Semrush study of 150,000 citations in June 2025 highlights which domains appear most often in responses from ChatGPT and Perplexity.

View the full infographic: Ranked – The Most Cited Websites by AI Models
Source: Visual Capitalist, June 2025 (based on Semrush data)

Top AI citations:

• Reddit (40.1%) — leading for user-generated experiences
• Wikipedia (26.3%) — structured facts and reference
• YouTube (23.5%) and Google.com (23.3%) — tutorials and general information
• Yelp (21%) and Facebook (20%) — reviews and social input
• Amazon (18.7%) — product details and comparisons

How this compares to Google search

Google search favors authoritative and SEO-optimized pages such as news outlets, official websites, and trusted blogs. AI citations instead lean toward community-driven and experience-based sources like Reddit and Yelp.

This creates a new type of citation index. Google reflects what its ranking algorithm sees as authoritative. AI reflects what models find useful for answering questions. It is less about SEO and more about coverage and conversational value.

The rise of AI SEO

If AI continues to highlight Reddit and other forums, search visibility will evolve into something new. Businesses may soon shift from competing for top positions on Google to competing for citations inside AI responses. This is the beginning of an AI SEO era.

What businesses can do now

• Be present where AI looks: Participate on forums like Reddit, Quora, and industry-specific communities.
• Invest in structured facts: Wikipedia-style clarity, FAQs, and well-organized knowledge increase the chance of being cited.
• Create explainers: Tutorials, how-tos, and walkthroughs perform well in AI citations, especially on YouTube and blogs.
• Focus on credibility: As AI citation habits mature, trusted sources will likely be favored over casual discussion.

Takeaway: The game is shifting from being discoverable on Google to being referenced by AI. Brands that adapt early to this new citation index will shape the future of visibility in the conversational web.

Labels: AI, ChatGPT, Perplexity, AI Citations, Google Search, Semrush Study, Reddit, Wikipedia, YouTube, SEO, AI SEO, AI Trends

Using the Foreward Slash Commands in Microsoft 365 Copilot

Microsoft 365 Copilot has a powerful shortcut that many people don’t know about: the slash “/” command. This feature, powered by Context IQ, makes it simple to add the right context into your prompts without searching through files or inboxes.

How it works

When you’re in Copilot Chat with a work license, just type “/” in the chat box. You’ll see smart suggestions appear, allowing you to pull in:

• People from your organization
• Files you’ve recently worked on
• Meetings from your calendar
• Emails from Outlook

Examples

• “When is my next meeting with /” → Start typing a name, and Copilot adds the person from your contacts or calendar.
• “Summarize this document /” → Browse to a file and insert it directly into the prompt.

Why it matters

This shortcut removes the friction of hunting down information. Instead of copying links or digging through emails, you can pull context into Copilot instantly. It’s a small feature with a big impact on productivity.

Tip: Make sure you’re in the Work tab of Copilot Chat, since the full set of slash commands only appears there.

The Future Is a Browser That Is the AI

Google is never selling Chrome voluntarily. It is the front door to the internet for more than 3 billion people. It keeps Google’s search dominance locked in. It feeds Google’s AI ambitions. Regulators might force them to sell, but that fight will take years in court.

So why is Perplexity throwing $34.5 billion on the table right now? Because the future of AI is not an app you visit. The future is a browser that is the AI.

The Shift Nobody’s Talking About

Right now, AI is still a destination. You open ChatGPT, Gemini, Perplexity. You type a prompt. You get an answer. That will not last. Soon your browser will greet you with AI the second you open it. No search bar. No Google.com. Just “What do you need?” and results tailored before you even think to search.

Think about what that means. Websites start to feel secondary. Your AI assistant becomes the interface, the filter, and the gatekeeper. Whoever owns that layer owns you as a user.

Why Chrome Is the Crown Jewel

• The data: Every click, search, and habit feeds your AI.
• The market: You decide which AI gets top billing.
• The money: Ads, subscriptions, purchases, all routed through you.

That is why Chrome is worth more to Perplexity than to almost anyone else. It is not just about traffic. It is about instantly putting its AI in front of billions without fighting for downloads or clicks.

What Happens If They Pull It Off

If Perplexity somehow takes Chrome, it jumps from challenger to default overnight. It skips years of brand building. It bypasses Google’s moat. And it forces every other AI company to fight for a space inside its browser.

The bid is a long shot. But the playbook is crystal clear. In the next phase of the AI race, you will not go to a website to use AI. You will open your browser and your browser will already be AI.

The next killer AI app will not be a website. It will be your browser.

AI Subscriptions: A Fast Ship on a Sinking Business Model

In his recent piece [*AI Subscriptions Get Short-Squeezed*](https://ethanding.substack.com/p/ai-subscriptions-get-short-squeezed), Ethan Ding delivers a sharp reality check on the economics of today’s AI startups. The dream was that models would get cheaper and margins would follow. The reality is the opposite. Yes, token costs have dropped. But every time a new model is released, like ChatGPT 5, it becomes the default. Users are not choosing to upgrade. They are being pushed to the most expensive model with no real alternative. Companies are setting the top-tier model as the only choice while still pricing access like it is 2023. At the same time, AI usage is changing. Simple chats are being replaced by long compute-heavy workflows. That $20 per month plan cannot support this kind of usage. Claude Code tried higher prices and smarter scaling, but even their $200 plan collapsed under the load. Too many AI startups are jumping onto a fast ship without checking if it can stay afloat. This is not the chip race of the 90s. Cost improvements are real, but usage is outpacing them fast. Without a shift to usage-based pricing or smarter business models, this entire category is on track for a margin collapse. Credit to Ethan Ding for highlighting this clearly. Full article: [AI Subscriptions Get Short-Squeezed](https://ethanding.substack.com/p/ai-subscriptions-get-short-squeezed)